Florence County Chamber of Commerce​

Florence County is located in northeastern Wisconsin on the Upper Peninsula of Michigan border about 1.5 hours north of Green Bay. It covers 488 sq miles and has 4023 permanent residents (2010 census). Over 50% of our land is publicly owned so you won't feel crowded enjoying our favorite four season outdoor activities here. We have 265 lakes for fishing, swimming and boating. 165 miles of rivers to paddle, tube float or fly fish including two official state designated "Wild Rivers", the Pine and the Popple. 80% of our County is forested with miles of scenic trails to hike, bike, ATV, horseback ride, cross country ski, snowshoe and snowmobile.


A northern Wisconsin vacation in Florence County will leave you with memories of good times with friends around a crackling warm campfire on a crisp fall night, your kids happy faces as they run and jump off the dock into the lake just one more time, a loon's peaceful call as you relax after a full day of riding the trails. Some of our visitors have so much fun in our friendly little towns they buy a camp in the woods or cabin on the lake and become seasonal home owners. We actually have more seasonal than permanent residents and many hope to retire here someday. 


Be sure to check out the historic buildings in our downtown restored to their early 1900's charm and filled with unique small businesses. You can learn about our varied natural resources at the Wild Rivers Interpretive Center, our early logging and mining history at the Historical Society Museum or take your camera and capture the Romanesque style of the 1889 Courthouse and Jail on the National Register of Historic places. We are also one of only two counties in Wisconsin that does not have a stop light, so if you're looking for traffic, you won't find it here. But if you are looking for a friendly, safe place to escape, explore and renew, you've found it!

Florence County is a great place to live, work and play; pardon the cliche. We love living here and we think you will too if you learn more about our communities, businesses and unique outdoor assets. So if you want to explore by starting your own business, we can help. 

Escape     Explore     Renew

“The goal of the Florence County Chamber of Commerce is to promote Florence County and its businesses in order to create an environment beneficial to the growth and prosperity of the entire community”

Florence County Wisconsin